In Colour
with care
In Colour
with care
In Colour
with care
A Visual Campaign for Responsible Travel, Rooted in Indian Culture
A Visual Campaign for Responsible Travel, Rooted in Indian Culture
A Visual Campaign for Responsible Travel, Rooted in Indian Culture
YEAR
2024
2024 · Visual Director & Design
Outlook Traveller — Responsible Tourism Initiative
ROLE
Visual Director & Design
CLIENT
Outlook Traveller, Responsible Tourism Initiative
Outlook Traveller,
Responsible Tourism Initiative
An illustration-led campaign promoting responsible travel across India through culture based storytelling.
An illustration-led campaign promoting responsible travel across India through culture based storytelling.
Each visual places human action at the centre, using selective colour within detailed monochrome environments to highlight everyday moments of responsibility.
Each visual places human action at the centre, using selective colour within detailed monochrome environments to highlight everyday moments of responsibility.
The campaign is built on a deliberate visual contrast: monochrome environments frame coloured protagonists.
Within each scene, colour gently draws attention to human action - small, conscious choices unfolding inside richly layered cultural landscapes.
The campaign is built on a deliberate visual contrast: monochrome environments frame coloured protagonists.
Within each scene, colour gently draws attention to human action - small, conscious choices unfolding inside richly layered cultural landscapes.
The campaign is built on a deliberate visual contrast: monochrome environments frame coloured protagonists.
Within each scene, colour gently draws attention to human action - small, conscious choices unfolding inside richly layered cultural landscapes.
Attire, pattern, architecture and terrain were shaped to reflect the unique character of each setting. By using Indian landscapes & motifs, the campaign makes responsible travel feel familiar rather than an abstract concept.
Attire, pattern, architecture and terrain were shaped to reflect the unique character of each setting. By using Indian landscapes & motifs, the campaign makes responsible travel feel familiar rather than an abstract concept.
AI-assisted generation was used within a defined stylistic framework, followed by manual refinement to ensure cultural sensitivity, consistency and narrative clarity.
AI-assisted generation was used within a defined stylistic framework, followed by manual refinement to ensure cultural sensitivity, consistency and narrative clarity.
