Carbon Mapping
Carbon Mapping
Carbon Mapping
Visualised
Visualised
Visualised
Presentation Design & Data Storytelling for Responsible Tourism
Presentation Design & Data Storytelling for Responsible Tourism
Presentation Design & Data Storytelling for Responsible Tourism
2024 · Visual Direction & Design
Outlook Traveller — Responsible Tourism Initiative
YEAR
2024
ROLE
Visual Direction & Design
CLIENT
Outlook Traveller, Responsible Tourism Initiative
Outlook Traveller,
Responsible Tourism Initiative
Selected slides use placeholder text to maintain confidentiality.
Selected slides use placeholder text to maintain confidentiality.
Selected slides use placeholder text to maintain confidentiality.
A presentation system designed for a sustainability-focused conference, turning complex carbon metrics into clear and meaningful visual stories.
A presentation system designed for a sustainability-focused conference, turning complex carbon metrics into clear and meaningful visual stories.
We used a modular framework that brings together data charts, iconography and symbolic graphics to make complex sustainability information easier to follow.
We used a modular framework that brings together data charts, iconography and symbolic graphics to make complex sustainability information easier to follow.
Design Framework
heirarchy
of information
A defined typographic scale and spatial rhythm establishes clear visual priority across metrics, headlines and supporting content.
#METRIC (72pt / black)
HEADER (64pt / black)
SUB HEADER (36pt / bold)
body text (20pt / regular)
captions (16pt / light)
colour
logic
Baseline, neutral and impact colours operate
within two contextual modes, preserving hierarchy while enabling flexibility.
Baseline
Neutral
Impact
Baseline
Neutral
Impact
symbolic
system
A unified icon system used throughout the
presentation to make complex sustainability ideas more tangible and accessible.
Consumption Scale
Waste Accumulation
Regeneration
Carbon Impact
Design Framework
heirarchy
of information
A defined typographic scale and spatial rhythm establishes clear visual priority across metrics, headlines and supporting content.
#METRIC (72pt / black)
HEADER (64pt / black)
SUB HEADER (36pt / bold)
body text (20pt / regular)
captions (16pt / light)
symbolic
system
A unified icon system used throughout the
presentation to make complex sustainability ideas more tangible and accessible.
Consumption Scale
Waste Accumulation
Regeneration
Carbon Impact
colour
logic
Baseline, neutral and impact colours operate within two contextual modes, preserving hierarchy while enabling flexibility.
Baseline
Neutral
Impact
Baseline
Neutral
Impact
Design Framework
heirarchy
of information
A defined typographic scale and spatial rhythm establishes clear visual priority across metrics, headlines and supporting content.
#METRIC (72pt / black)
HEADER (64pt / black)
SUB HEADER (36pt / bold)
body text (20pt / regular)
captions (16pt / light)
colour
logic
Baseline, neutral and impact colours operate
within two contextual modes, preserving hierarchy while enabling flexibility.
Baseline
Neutral
Impact
Baseline
Neutral
Impact
symbolic
system
A unified icon system used throughout the presentation to make complex sustainability ideas more tangible and accessible.
Consumption Scale
Waste Accumulation
Regeneration
Carbon Impact
