Puja
Goel
I'm Puja Goel, a visual designer based in Ahmedabad, drawn to stories, culture and the way ideas take shape when design thinks clearly. My work lives at the intersection of editorial design, visual systems and purposeful communication, built for organisations and causes that have something real to say.
I'm Puja Goel, a visual designer based in Ahmedabad, drawn to stories, culture and the way ideas take shape when design thinks clearly. My work lives at the intersection of editorial design, visual systems and purposeful communication, built for organisations and causes that have something real to say.
Design wasn't the starting point. A conversation was. A few years ago, a friend and I found ourselves deep in discussions about culture, people and the stories from the world. We had perspectives we wanted to share, and in a form people might actually engage with. So we made a magazine. I designed it. And somewhere in the process of turning our ideas into something visual and tangible, I realised this was what I wanted to do. Not design as decoration, but design as a way of getting ideas out of your head and into the world in a form that lands.
The work that stays with me is where there's a real idea at the centre, and the job is to find the visual form that makes it land.
Right now I'm looking for a Senior Designer or Junior Art Director role where the work is taken seriously and the thinking behind it matters. I'm drawn to studios, magazines and brand agencies where editorial sensibility and cultural curiosity are considered strengths, not niche interests.
If that sounds like your team, I'd like to hear from you.
Design wasn't the starting point. A conversation was. A few years ago, a friend and I found ourselves deep in discussions about culture, people and the stories from the world. We had perspectives we wanted to share, and in a form people might actually engage with. So we made a magazine. I designed it. And somewhere in the process of turning our ideas into something visual and tangible, I realised this was what I wanted to do. Not design as decoration, but design as a way of getting ideas out of your head and into the world in a form that lands.
The work that stays with me is where there's a real idea at the centre, and the job is to find the visual form that makes it land.
Right now I'm looking for a Senior Designer or Junior Art Director role where the work is taken seriously and the thinking behind it matters. I'm drawn to studios, magazines and brand agencies where editorial sensibility and cultural curiosity are considered strengths, not niche interests.
If that sounds like your team, I'd like to hear from you.
The work that stays with me is where there's a real idea at the centre, and the job is to find the visual form that makes it land.
Right now I'm looking for a Senior Designer or Junior Art Director role where the work is taken seriously and the thinking behind it matters. I'm drawn to studios, magazines and brand agencies where editorial sensibility and cultural curiosity are considered strengths, not niche interests.
If that sounds like your team, I'd like to hear from you.
I'm Puja Goel, a visual designer based in Ahmedabad, drawn to stories, culture and the way ideas take shape when design thinks clearly. My work lives at the intersection of editorial design, visual systems and purposeful communication, built for organisations and causes that have something real to say.
Design wasn't the starting point. A conversation was. A few years ago, a friend and I found ourselves deep in discussions about culture, people and the stories from the world. We had perspectives we wanted to share, and in a form people might actually engage with. So we made a magazine. I designed it. And somewhere in the process of turning our ideas into something visual and tangible, I realised this was what I wanted to do. Not design as decoration, but design as a way of getting ideas out of your head and into the world in a form that lands.
The work that stays with me is where there's a real idea at the centre, and the job is to find the visual form that makes it land.
Right now I'm looking for a Senior Designer or Junior Art Director role where the work is taken seriously and the thinking behind it matters. I'm drawn to studios, magazines and brand agencies where editorial sensibility and cultural curiosity are considered strengths, not niche interests.
If that sounds like your team, I'd like to hear from you.
Design wasn't the starting point. A conversation was. A few years ago, a friend and I found ourselves deep in discussions about culture, people and the stories from the world. We had perspectives we wanted to share, and in a form people might actually engage with. So we made a magazine. I designed it. And somewhere in the process of turning our ideas into something visual and tangible, I realised this was what I wanted to do. Not design as decoration, but design as a way of getting ideas out of your head and into the world in a form that lands.
The work that stays with me is where there's a real idea at the centre, and the job is to find the visual form that makes it land.
Right now I'm looking for a Senior Designer or Junior Art Director role where the work is taken seriously and the thinking behind it matters. I'm drawn to studios, magazines and brand agencies where editorial sensibility and cultural curiosity are considered strengths, not niche interests.
If that sounds like your team, I'd like to hear from you.
Design wasn't the starting point. A conversation was. A few years ago, a friend and I found ourselves deep in discussions about culture, people and the stories from the world. We had perspectives we wanted to share, and in a form people might actually engage with. So we made a magazine. I designed it. And somewhere in the process of turning our ideas into something visual and tangible, I realised this was what I wanted to do. Not design as decoration, but design as a way of getting ideas out of your head and into the world in a form that lands.
The work that stays with me is where there's a real idea at the centre, and the job is to find the visual form that makes it land.
Right now I'm looking for a Senior Designer or Junior Art Director role where the work is taken seriously and the thinking behind it matters. I'm drawn to studios, magazines and brand agencies where editorial sensibility and cultural curiosity are considered strengths, not niche interests.
If that sounds like your team, I'd like to hear from you.
What you will find in me
Clarity over Decoration
Clarity over Decoration
Clarity over Decoration
Context First
Context First
Context First
Editorial Rigour
Editorial Rigour
Editorial Rigour
Honest Craft
Honest Craft
Honest Craft
Currently
Currently
Currently
01
DESIGNING
character studies and gesture work as part of an active illustration practice, figuring out what my visual voice looks like when it's entirely my own
character studies and gesture work as part of an active illustration practice, figuring out what my visual voice looks like when it's entirely my own
02
READING
02
READING
Wuthering Heights — came for the Gothic atmosphere, stayed for the chaos underneath it. A Stieg Larsson and Dan Brown reader in between design briefs.
Wuthering Heights — came for the Gothic atmosphere, stayed for the chaos underneath it. A Stieg Larsson and Dan Brown reader in between design briefs.
03
THINKING ABOUT
03
THINKING ABOUT
where human editorial judgement fits in an AI-assisted workflow — and why cultural nuance is still the thing a tool can't replace
where human editorial judgement fits in an AI-assisted workflow — and why cultural nuance is still the thing a tool can't replace
04
OPEN TO
04
OPEN TO
Senior Designer and Junior Art Director opportunities at studios, magazines and brand agencies that care about craft and consider context a creative strength
Senior Designer and Junior Art Director opportunities at studios, magazines and brand agencies that care about craft and consider context a creative strength